UK Trade and Investment Endorses Antix in Recent Agreement with Motorola

11th February 2008: Further to the announcement of the successful agreement between Antix Labs and Motorola made 8th February, UK Trade and Investment, the Government organisation that helps UK-based companies succeed in an increasingly global economy, is delighted to endorse this collaboration and lend its ongoing support to the relationship.

The agreement entails the deployment of the Antix Game Player client, a software player that enables mobile phone game applications to run at native speed across different platforms, irrespective of the hardware, for Motorola Z8 and Z10 mobile devices.

The Antix Game Player has been designed specifically to make content written in C and C++ portable across different platforms. The vast majority of games on all modern games consoles are written in C and C++ but the lack of portability of the code has ensured that they have not been successful in the fragmented mobile market. The Antix Game Player uses innovative techniques to resolve the fragmentation problem and ensures that portability does not compromise performance. As a result, a game written to run on the Antix Game Player will run as efficiently on an Antix-enabled device as if it had been specifically targeted to run only on that device. This in turn allows publishers and developers to now target a range of handsets without having to be concerned about excessive porting, certification and signing costs.

The Duke of York, the UK’s Special Representative for Trade and Investment, congratulated the two companies on their venture.

He said: “I am delighted that Motorola and Antix Labs have signed up to do business and I am sure it will be the beginning of a long and successful relationship for both firms. I was delighted to meet both Sir David Brown, Chairman of Motorola UK and Francis Charig, Chief Executive of Antix Labs at the luncheon I hosted at last year’s conference and I am very pleased their business relationship is doing so well.

“They are two companies that complement each other well and I look forward to hearing about their venture together.”

Francis Charig, Chief Executive of Antix Labs, said, "From the point at which I set up Antix Labs last year, the UK TI has been proactive in providing constructive support to me and to the company as a whole. I've been both hugely impressed and immensely grateful for all of its help and the actions taken by UK TI in several important aspects of our business."

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